WHAT IS SOCIAL MEDIA OPTIMIZATION?

Social Media Optimization

Social Media Optimization actually uses social media as a key to increasing your company’s online presence. While some companies tend to simply set up a profile on Instagram, Facebook or Twitter to be where their customers are, SMO is all about strategizing, building and expanding your social media system to connect with your audience. SMO allows you to:

• Strengthen your brand
• Generate leads
• Get more visibility online
• Connect with your audience

Why SMO is Important

The lines between social media marketing and search engine marketing are getting thinner. In the past, these two were considered separate and distinctive marketing features. But the fact is that they are more connected than you can imagine.

While earning 1,000 Tweets in an article will not increase your ranks on Google, social media marketing and SEO are both strong together.

1. Prepare Your Strategy

Lack of communication strategies has been a barrier for companies for some time now. Partly because it is relatively new, and also because the social media is constantly changing. 28% of products feel that a lack of strategy is a major barrier preventing them from becoming a public enterprise.

The Social Media Optimization strategy should focus on maximizing your presence and achieving measurable results. This post shows you how to set up your strategy in seven steps:

• Confirm Your Community Goals Solve Challenges
• Increase Efforts Throughout Your Organization
• Focus on Value Networks
• Create engaging content
• Identify Business Opportunities Through Public Use
• Engage Instead of Ignoring
• Track, Enhance and Advertise Your Efforts
• Once you have a written plan in place, you will measure where you stand and improve where needed.

2. Do Keyword Research

One of the basic functions of SEO is the ability to do keyword research. Keyword research is about identifying phrases and topics that your target audience wants, so that you can create relevant content for yourself. The same applies to the efficiency of social media.

You need to know what topics, hashtags and keywords your target audience is using in order to share content that fits their interests.

3. Customize your profiles

With SEO, using your website is important. The content on each page helps search engines understand what your website is about. So when people search for articles that are relevant to your site, search engines know how to recommend your content. Social media fixes are very similar. But instead of upgrading your website, you need to add your profile.

Creating your profile seems like an easy task, but it is one of the first areas of SMOs where businesses fail. Think of your company profile page as your basis.

Profile photo: Your profile photo should be your company logo. You can use a gun in your head if you are a freelancer, consultant or personality.

Username: Use your company name. The availability of a social media username is beginning to become a major issue for brands when choosing a business name. Using your brand name makes it easier for customers to find you when they search your social profiles.

Bio: State clearly what your company is doing. If possible, put a downloadable link back to your website within your bio to drive more traffic. Using the right keywords in your bio will also give your page more visibility in search.

4. Customize your content

You have probably heard the saying, "Content is King" when it comes to SEO. Of course the same thing applies when we talk about SMO. Content drives social media. You will not be successful in social media marketing without sharing quality content.

There are two types of content you can publish on social media:

• Original content
• Selected content

Ideally, your strategy should be a combination of both.

5. Customize your shipping plan

The time you write is as important as the time you write. What’s the point of sharing an amazing photo on Instagram when no one sees it? Here are some tips to improve your messaging system.

At First Point Creations, we have great technology in the field of communication. We use a wide variety of strategies in many mediums and we can help firms develop strategies that will suit them. In this way, your company expands its reach to your targeted market.